Welcome

I worked in the jewelry industry in New York City for years before starting my own business. It's filled with designers trying to sell cheap raw materials as something new, unusual, and rare. They mark it up two to four times, then sell it to the department stores who at least double that price. Consumers think they're getting something rare and valuable when all they are getting is a bunch of white lies, and something that will be worth practically nothing in a matter of a few years.

When it comes to buying diamonds from these stores, it's even worse. The same outrageous mark-ups apply. They give you a song and a dance so you think it's worth spending twice as much, but in the end you're just another person that fell for their pitch, and paid WAY TOO MUCH. I couldn't live with this style of business.

I grew up in the jewelry industry, under my father. He always took his time with customers, gave them honest and sincere answers to their questions, and at the end of the day it was about making people happy, and creating lasting relationships with entire families.

It doesn't matter whether you're spending $500 or $50,000, everyone should receive the same level of attention and personalized service.

Welcome to our Blog. Please email us with any questions or suggestions for topics that you'd like to see us cover here.